How can businesses be a force for good while still making a profit? B Corps are leading the way in redefining success in business. B Corps are organizations that are certified by B Lab for meeting high standards of social and environmental impact, transparency, and accountability. We spoke with Jorge Fontanez, CEO of B Lab U.S. and Canada, about the growing B Corp movement and how we all can get involved.
Jorge provides insights into B Lab's innovative approach to harnessing business as a catalyst for positive change. We discuss how B Corps are community-driven, with volunteer-led chapters creating local ecosystems. Jorge highlights the importance of education, storytelling, and collective action in shifting business culture. He shares B Lab's commitments to diversity, equity, inclusion, and justice, recognizing more work ahead to engage marginalized communities.
Jorge also reflects on his career and explains the nuances of partnering with multinational corporations on the sustainability journey while maintaining high standards. He offers advice on finding purpose-driven work, whether starting your own socially-conscious business or changing organizations from within.
What You'll Learn:
- The B Corp certification process and how it drives better business practices
- Examples of how B Corps create positive community and environmental impact
- How B Lab helps scale purpose-driven companies through local networks
- Tips for evaluating your values to find fulfilling work or build an impactful organization
- Why transparency, accountability, and trust-building are key to benefitting all stakeholders
- How people of all backgrounds can get involved with the growing B Corp movement
- Why collaboration across sectors is critical to addressing systemic challenges
Join us for an inspirational look inside the B Corp movement empowering people to use business as a force for good. Discover how you can get involved or incorporate these lessons into your own career and leadership.